ibeacon alert
If Apple is correct, that eventually their Watch will capture the mobile market and if they continue to disallow traditional type ads on their watch where does that leave Android developers and bigger question still Google itself?
Business Insider seems to believe that Apple is not convinced to let ads appear on their darling. See here for their thoughts Business Insider Watch Ads
My personal opinion is that Apple will not allow traditional ads on their precious watch real estate for the simple reason that there is no need to.
Here are a few reasons why.
1) The watch is a fashion piece and Apple will not want to contaminate it with tasteless ads.
2) Such a strategy will deal a blow to Android , The IOS platform will be so valuable that developers will be able to sell their apps ad free. Research shows that Android app buyers show a preference for free apps that feature ads as a trade off.
3) Apple will take this opportunity to reinforce their marketing campaign that Apple does not see its customers as the product.
4) Apple will tie their iBeacon Technology into Apple Watch allowing companies to send alerts to shoppers nearby their in store iBeacons. Denying Android watches the advantage of this feature.
Once again a well thought out Win Win genius strategy for Apple and their “Think Different” philosophy.
